Embracing Diversity and Equality: Archer ATR's Journey as a MWBE Certified Marketing Agency in New York State
As the co-owner of Archer Communications (DBA Archer ATR), I've had the privilege of seeing our company grow and evolve over the past 15 years. From my early days as an intern to my current leadership role, I've witnessed firsthand the power of diversity, collaboration, and open communication in driving our success.
Today, I'm proud to share that Archer Communications (Archer ATR) is a Minority and Women-Owned Business Enterprise (MWBE) certified organization in New York State, a testament to our commitment to fostering equality and diversity in the business landscape.
Understanding MWBE Certification
MWBE certification, as outlined by the New York State Empire State Development, is a program designed to promote equality in business opportunities by empowering minority and women-owned businesses. As a MWBE certified marketing agency, Archer ATR is part of this vibrant and diverse community of businesses striving to create a more inclusive and equitable business environment in New York State.
Archer ATR: A Woman-Owned Business
Archer ATR is not just a woman-owned business, but a business owned by women from diverse backgrounds, including a transwoman. We believe that our diverse ownership is a strength, bringing a wealth of unique perspectives and experiences to our work. It's this diversity that fuels our creativity, drives our innovation, and enables us to deliver exceptional marketing solutions to our clients.
Understanding the Importance of Diversity
In New York State, we're fortunate to be part of a rich tapestry of cultures, backgrounds, and perspectives. This diversity is not just a fact of life - it's a powerful engine for innovation and growth. At Archer ATR, we've seen firsthand how a diverse team can lead to more creative solutions, more inclusive strategies, and a broader understanding of the markets we serve.
Diversity isn't just about checking a box for us - it's about bringing together a team that can look at challenges from every angle and come up with solutions that work for everyone. It's about understanding that each of us has a unique perspective to bring to the table, and that these perspectives are not just welcomed, but celebrated.
In our work as a marketing agency, this commitment to diversity allows us to better serve our clients and their diverse customer bases. It helps us to create marketing strategies that resonate with a wide range of audiences and to build campaigns that reflect the world in which we live.
In short, diversity isn't just a part of who we are at Archer ATR - it's a key part of how we succeed.
Business Opportunities for MWBE Certified Businesses in New York State
Being a MWBE certified organization in New York State has opened up unique business opportunities for Archer. The certification encourages partnerships between businesses, helping to spread the word about the great work and events happening across the state. It's a testament to the vibrant and diverse business community that we're proud to be a part of.
Encouragement for Future MWBE Certified Businesses
Our journey to becoming a MWBE certified organization has been both challenging and rewarding. If you're considering pursuing MWBE certification, I encourage you to take the leap. The process may seem daunting, but the opportunities and benefits it brings are well worth the effort.
At Archer ATR, we're proud to be a MWBE certified marketing agency. We believe in the power of diversity and equality, and we're committed to creating a business environment where everyone has the opportunity to succeed. If you're a business looking to partner with a MWBE certified organization, we'd love to hear from you. Let's work together to create marketing success and build a more inclusive and equitable business landscape in New York State.
