In recent years, Artificial Intelligence (AI) has seen a meteoric rise, drastically transforming various sectors including marketing. The recent signing of an executive order by President Biden on AI regulation marks a significant step towards guiding this technology's future.

As 2024 approaches, the evolution of sales presentations is in full swing, blending the classic appeal of PowerPoint with the collaborative creativity of Canva and the smart analytics of AI. At Archer ATR, we simplify this transition, helping you leverage the best of all worlds to craft clear, concise, and captivating sales pitches.

Sales enablement tools are a game-changer in the modern sales landscape. Dive into five pivotal platforms that can transform your sales enablement strategy, each illustrated with a standout example.

Sales enablement is pivotal in honing your sales team's efforts. Uncover the nine challenges you may encounter on this journey and learn how to navigate through them to elevate your sales performance.

Sales Enablement isn't just a buzzword; it's a strategic pathway to empowering sales teams, bridging the gap between sales and marketing, and catalyzing sales success. Dive into the realm of sales enablement and discover how it can revamp your sales processes.

The digital marketing vernacular has expanded faster than you can say "SEO" since 2016. Back then, SEM and SEO were the cool kids on the block. Now, they've made room for newer, shinier acronyms courtesy of TikTok, Clubhouse, and the tech marvels of AI and ML. This article is your ticket to the acronym party of 2024, ensuring you can not only 'talk the talk' but truly understand the evolving digital marketing banter.

With marketing professionals dedicating substantial time to routine tasks, the need for a marketing consultant to navigate the complexities of a marketing plan becomes paramount. They enhance team capabilities, identify marketing opportunities, and fill essential roles, propelling your organization further, faster. Discover the transformative impact of consulting expertise with Archer ATR.

Amidst the soaring popularity of social media, retail businesses often get entangled in the immediate gratification it offers, overshadowing the long-term benefits of other digital marketing channels. This article delves into the hype surrounding social media marketing, unearths the unseen potential of alternative digital channels, and emphasizes the importance of a balanced digital marketing strategy for enduring success in the retail domain.

Initiating a reward program in convenience stores or independent grocers? Discover the common hurdles and learn how consulting and tailored marketing strategies can provide a roadmap to overcome these challenges, boosting in-store sales and customer loyalty.

Delve into the world of radio and digital audio marketing for convenience stores. From understanding your target audience to leveraging innovative approaches, this guide offers a comprehensive roadmap to building a resonant audio strategy.

Embracing marketing automation isn't just about tools—it's about strategy, efficiency, and growth. Dive into the compelling reasons businesses are seeking expertise in automation consulting with Archer ATR.

Choosing the right marketing consulting firm can be a game-changer for your business. Learn the top 5 tips for making an informed decision and discover why Archer ATR could be your ideal partner.

The best way to get ahead of the chaos, is to get a jump start. But there are also a few other things to consider, for example you could hire an agency (like ours!) to help you streamline operations and prepare for your next campaign. If any of this resonates with you, or if you are simply looking for some excellent excuses to start planning in advance, I encourage you to keep reading.

Video recaps capture the essence of events, allowing attendees to relive moments and potential participants to see what's in store. They serve as a visual diary, preserving the energy, emotions, and key highlights of an event. As the digital age progresses, the importance of these recaps in marketing and memory preservation becomes even more pronounced, making them an invaluable asset for event organizers.

Dive into the essentials of building your own retail media networks for c-stores. Discover the importance of data, modern display technologies, and how to harness them effectively to enhance customer engagement and drive sales.

Explore the power of referral marketing strategies and learn how to avoid over-relying on your personal network for leads. This article guides businesses on diversifying lead sources, implementing referral programs, and investing in marketing for sustainable growth.

Creating a marketing budget is just the beginning. Learn how to navigate the complexities of budget management, from understanding your target audience to choosing the right marketing channels. Avoid common pitfalls and drive long-term success with a well-managed marketing budget.

Join Carrie Tschetter as she reflects on Archer ATR's journey as a MWBE certified marketing agency in New York State, celebrating diversity, equality, and the power of partnerships.

Discover the key steps to successfully integrate a loyalty program into your convenience store operations. This article provides 7 things to consider in order to be prepare for the rollout of your new loyalty program.

Explore the power of balancing Customer Acquisition Cost (CAC) and Cost Per Acquisition (CPA) in your digital marketing strategy with Archer ATR. Learn how to overcome the limitations of CAC, optimize your campaigns, and leverage CPA for a more comprehensive view of your marketing effectiveness. Start your journey to success with Archer ATR today.