The digital marketing vernacular has expanded faster than you can say "SEO" since 2016. Back then, SEM and SEO were the cool kids on the block. Now, they've made room for newer, shinier acronyms courtesy of TikTok, Clubhouse, and the tech marvels of AI and ML. This article is your ticket to the acronym party of 2024, ensuring you can not only 'talk the talk' but truly understand the evolving digital marketing banter.

Amidst the soaring popularity of social media, retail businesses often get entangled in the immediate gratification it offers, overshadowing the long-term benefits of other digital marketing channels. This article delves into the hype surrounding social media marketing, unearths the unseen potential of alternative digital channels, and emphasizes the importance of a balanced digital marketing strategy for enduring success in the retail domain.

Video recaps capture the essence of events, allowing attendees to relive moments and potential participants to see what's in store. They serve as a visual diary, preserving the energy, emotions, and key highlights of an event. As the digital age progresses, the importance of these recaps in marketing and memory preservation becomes even more pronounced, making them an invaluable asset for event organizers.

Explore the power of balancing Customer Acquisition Cost (CAC) and Cost Per Acquisition (CPA) in your digital marketing strategy with Archer ATR. Learn how to overcome the limitations of CAC, optimize your campaigns, and leverage CPA for a more comprehensive view of your marketing effectiveness. Start your journey to success with Archer ATR today.

Unravel the mystery of vague SEO service descriptions. Learn what to truly look for in an SEO agency to ensure your manufacturing business, or any business for that matter achieves authentic results.

Discover the seven critical signs indicating that your SEO strategy needs an overhaul. Learn how to stay competitive, drive more organic traffic, and boost conversions by proactively adapting your SEO tactics.

Navigate the process of choosing a marketing agency in Rochester, NY, with professional advice from Archer ATR. From setting your goals to understanding an agency's services, get the inside scoop on finding the perfect partner.

Learn how to effectively utilize Facebook geofencing to target your audience with precision. Discover the potential of location-based marketing in a sector projected to reach $3.5 billion by 2031.

AI is changing the game for SEO, making it easier for everyone - from the local Rochester SEO consultant to the big NY SEO expert firms - to optimize websites effectively. In theory, it should level the playing field, allowing even the smallest businesses to compete with the big guns. But does it really?

Discover the power of blogging in enhancing your brand's online visibility. Learn how strategic blogging can shape public perception, build brand identity, and foster audience trust. Get practical tips for integrating blogging into your PR strategy.

Explore how empathetic customer service can shape brand perception and drive revenue growth. This article delves into the importance of guidance and education in digital marketing, the role of customer service as a revenue driver, and how your team can embody your brand values. Learn how a 'parent-like' approach to customer service can enhance your brand and boost your bottom line.

Unlock the growth potential of your manufacturing business in Rochester, NY, and the Finger Lakes region with a strategic marketing plan and local grant funding. Learn how to navigate the process smoothly and effectively.

Discover expert marketing and advertising strategies tailored for small businesses in the Rochester, NY region, and learn how partnering with Archer ATR can unlock your business potential.

Explore three powerful ways to leverage video production for your business with Archer ATR: documentaries, promotional campaigns, and multimedia podcasts. See how our expertise drives growth and strengthens brands.

Discover how Squarespace can revolutionize your manufacturing business. Learn about its speed, flexibility, low startup cost, and ease of use to increase sales leads and drive growth.