3 Impactful Ways to Utilize Video to improve your Business
As a digital marketing agency, and business advisor, Archer ATR understands the value of powerful storytelling through expertly crafted, professional video production.
For 35+ years Archer has helped businesses with marketing and advertising challenges. And over the past decade we’ve helped countless businesses harness the potential of video for everything from brand promotion, to sales, to community building. In this article, we will take a closer look at 3 examples, and discuss how the video was used to maximize ROI.
But first, The Benefits of Video Production for sales and business Promotion
Video content has the power to bring ideas to life, create a strong brand image, and effectively communicate your story. Investing in video production can yield numerous benefits, these include:
Enhanced Engagement: Videos grab attention and make information memorable. This leads to more shares and better brand recall.
Higher Conversions: Showcasing products through videos builds trust and clarity. This can significantly increase sales and sign-ups on websites.
Better SEO Rankings: Videos keep visitors on your site longer, improving SEO. Plus, platforms like YouTube can drive massive traffic to your business.
If customer engagement, better sales, improved employee training, and enhanced brand awareness are important to you, keep reading to learn about real life examples of digital campaigns built around professional quality video production.
3 Ways Professional Video Production Helped Businesses reach Their Brand goals
Harnessing the power of video is more than just a trend; it's a strategic move for businesses aiming to elevate their brand. From in-depth documentaries to dynamic digital marketing pieces and innovative podcast tools, let's explore three distinct ways video is reshaping the branding landscape.
Example 1: Video Documentary for a Brand
The new LNB Farmington branch. Click here to watch the video and learn more about the project.
In 2019 and 2022 Archer ATR worked to produced a documentary-style video for the launch of the newest LNB bank location in Farmington, NY. A well respected regional bank, LNB identified the historic Hathaway home as a potential location for a new branch.
But instead of simply clearing the land and building anew, they worked closely with the town, the Hathaway family, and local builders to preserve the building and give it a new life.
This presented a perfect opportunity for a video documentary that could highlight the banks commitment to bettering the community. And, working closely with the LNB marketing team, our production crew documented everything from the site selection and build, to meetings with the Hathaway family, and conversations with the town historian.
In the end the piece highlighted the history of the Hathaway home, the bank's efforts to preserve it, and the many local vendors they engaged to make it happen. Documentaries like this help build brands, and in the end LNB effectively used video to capture an great of example of how their brand is all about people, and an anvid supporter of all things local.
Example 2: Mutli-Platform Promotional Tool
Fuel pumps with video displays at the newest Quicklee’s location in Hamlin New York
One great thing about video and media platforms of today, is the tremendous amount of flexibility they provide.
Quicklee's Convenience Stores, a regional convenience store chain with 30+ locations, approached us about creating videos for their new, state-of-the-art touch screen fuel pumps.
Quicklee’s goal, to create video that highlighted the stores offerings, featured team members, and helped generate in-store revenue.
These videos not only highlighted products and store features but also strategically promoted revenue-generating ads. A pivotal aspect of this project was discerning the right promotional mix and seizing the chance to establish a rich content repository for upcoming store pumps.
In the end we helped Quicklee’s obtain Sandy Waters, a respected radio personality as a brand ambassador, we then featured her in videos and ads that now appear on pumps across several key locations and all across social media.
And soon, these videos will be adapted for use on older pump screens, once again showing the flexibilty and versatility of well planned and executed professional video production.
Example 3: Enhanced Podcasts with Engaging Visuals
Archer ATR collaborated with renowned infectious disease specialist Dr. Bill Valenti to produce a series of videos for his Just Sayin' podcast, which focuses on LGBTQ+ health.
The series featured interviews with medical professionals, historians, entertainers, and more. Episodes included visits from Monroe County Commissioner of Public Health, Dr. Michael Mendoza and area drag star and performer Aggy Dune.
In addition to the actual production and editing of content, we worked with Dr. Valenti to launch the actual Just Sayin’ podcast series, transforming it from a traditional audio format to a multimedia platform that includes video, audio, and blog content covering vital topics.
Dr. Valenti recognized the importance of documenting the stories, thoughts, and feelings of the community he loved. For him the return on investment wasn’t monetary based. It was the preservation of thoughts, and ideas, and video played a key role in helping him achieve that.
How Archer ATR Can Help Your Business with Professional Video Production
From developing scripts and conducting interviews to post-production editing, Archer ATR's team of experts will guide you through the entire video production process. We work closely with clients to create engaging, high-quality videos that drive business growth and strengthen your brand.
And remember, Archer ATR not only helps businesses produce high-quality videos but also conducts cost-benefit analyses to ensure the investment is worthwhile and delivers maximum impact. We believe that if any
FAQs:
What types of video projects does Archer ATR work on?
Documentary style videos
Corporate overviews
Short promotional campaigns
How does Archer ATR ensure the investment in video production is worthwhile?
Conducting cost-benefit analyses
Detailed plan for maximizing the impact and usage of the final product
Don't miss out on the power of video production to boost your brand and drive business growth. Contact Archer ATR today to discover how we can help your organization create compelling video content that delivers results. Visit our website at www.archeratr.com or get in touch with our team to learn more!
