The digital marketing vernacular has expanded faster than you can say "SEO" since 2016. Back then, SEM and SEO were the cool kids on the block. Now, they've made room for newer, shinier acronyms courtesy of TikTok, Clubhouse, and the tech marvels of AI and ML. This article is your ticket to the acronym party of 2024, ensuring you can not only 'talk the talk' but truly understand the evolving digital marketing banter.

Amidst the soaring popularity of social media, retail businesses often get entangled in the immediate gratification it offers, overshadowing the long-term benefits of other digital marketing channels. This article delves into the hype surrounding social media marketing, unearths the unseen potential of alternative digital channels, and emphasizes the importance of a balanced digital marketing strategy for enduring success in the retail domain.

Delve into the world of radio and digital audio marketing for convenience stores. From understanding your target audience to leveraging innovative approaches, this guide offers a comprehensive roadmap to building a resonant audio strategy.

The best way to get ahead of the chaos, is to get a jump start. But there are also a few other things to consider, for example you could hire an agency (like ours!) to help you streamline operations and prepare for your next campaign. If any of this resonates with you, or if you are simply looking for some excellent excuses to start planning in advance, I encourage you to keep reading.

Video recaps capture the essence of events, allowing attendees to relive moments and potential participants to see what's in store. They serve as a visual diary, preserving the energy, emotions, and key highlights of an event. As the digital age progresses, the importance of these recaps in marketing and memory preservation becomes even more pronounced, making them an invaluable asset for event organizers.

Explore the power of referral marketing strategies and learn how to avoid over-relying on your personal network for leads. This article guides businesses on diversifying lead sources, implementing referral programs, and investing in marketing for sustainable growth.

Creating a marketing budget is just the beginning. Learn how to navigate the complexities of budget management, from understanding your target audience to choosing the right marketing channels. Avoid common pitfalls and drive long-term success with a well-managed marketing budget.

Explore the power of balancing Customer Acquisition Cost (CAC) and Cost Per Acquisition (CPA) in your digital marketing strategy with Archer ATR. Learn how to overcome the limitations of CAC, optimize your campaigns, and leverage CPA for a more comprehensive view of your marketing effectiveness. Start your journey to success with Archer ATR today.

Discover 11 free and effective ways to market your business in 2023. This comprehensive guide by Archer ATR provides actionable strategies for business owners.

Discover the seven critical signs indicating that your SEO strategy needs an overhaul. Learn how to stay competitive, drive more organic traffic, and boost conversions by proactively adapting your SEO tactics.

Navigate the process of choosing a marketing agency in Rochester, NY, with professional advice from Archer ATR. From setting your goals to understanding an agency's services, get the inside scoop on finding the perfect partner.

Learn how to effectively utilize Facebook geofencing to target your audience with precision. Discover the potential of location-based marketing in a sector projected to reach $3.5 billion by 2031.

AI is changing the game for SEO, making it easier for everyone - from the local Rochester SEO consultant to the big NY SEO expert firms - to optimize websites effectively. In theory, it should level the playing field, allowing even the smallest businesses to compete with the big guns. But does it really?

Explore the unique narratives of Hinny Hard Seltzer, Rootstock Cider and Spirits, and Special Touch Bakery, and learn how these brands leverage their stories to connect with their audience. Whether you're a wholesale food manufacturer, a wholesale bakery, or a craft beverage brand, Archer ATR provides strategic consulting and business solutions to help you tell your brand's story.

Our strategic expertise in the food and beverage industry empowers emerging brands to stay ahead without the commitment of a full-time CMO. Learn how our flexible engagement model and industry-specific insights can invigorate your brand, captivate your target audience, and elevate your business in the competitive market. Schedule a free consultation today and unlock the power of a Fractional CMO.

Explore how empathetic customer service can shape brand perception and drive revenue growth. This article delves into the importance of guidance and education in digital marketing, the role of customer service as a revenue driver, and how your team can embody your brand values. Learn how a 'parent-like' approach to customer service can enhance your brand and boost your bottom line.

Explore how to strategically apply Customer Acquisition Cost (CAC) and Cost Per Acquisition (CPA) to your digital marketing strategy. Learn how Archer ATR Business Solutions can help optimize your marketing efforts for better ROI.

Learn the basics of SEO in 2023 before you committing to hiring an SEO Expert in Rochester NY. Learn what separates the 9.37% of pages that get organic traffic, why local and mobile optimization are crucial, and how to choose the right SEO provider. Propel your business towards digital growth and be part of Rochester's SEO success stories.

Discover how to stand out in the booming craft brewing and winemaking scene in Upstate New York. From strategic marketing to smart branding, learn from industry expert George Martone on how to brew success in Rochester, Buffalo, and the Finger Lakes.

Unlock the growth potential of your manufacturing business in Rochester, NY, and the Finger Lakes region with a strategic marketing plan and local grant funding. Learn how to navigate the process smoothly and effectively.