The Future of SEO: How AI is evolving SEO towards Detail-Oriented Optimization
Have you ever found yourself wondering why your website isn't attracting the traffic it should, despite your best efforts? Could it be that in the grand scheme of SEO, we're missing the small details that make a big difference?
According to a recent article in the Search Engine Journal, AI is at a tipping point where technology used by big corporations is increasingly within reach for smaller businesses. Put in the hands of your SEO expert, this technology can minimize the need to engage in repetitive tasks, improves overall productivity, and allow your business to better compete in the rankings.
This shift is paving the way for a new era of SEO, the era of Detail-Oriented Optimization (DOO). Let's explore how AI is playing a role in website strategies and content building, and how the concept of DOO will be a marketing difference maker.
AI: The Great Equalizer in SEO?
AI is changing the game for SEO, making it easier for everyone - from the local Rochester SEO consultant to the big NY SEO expert firms - to optimize websites effectively. In theory, it should level the playing field, allowing even the smallest businesses to compete with the big guns. But does it really?
According to Search Engine Journal and many other publications, yes, yes it does. Here is are just a few ways AI is helping to change the optimization process:
Content planning.
Content analysis.
Data analysis.
Creation of local knowledge graphs.
Automate the creation of Schema structured data.
Optimization of interlinking.
Page by Page content optimization.
Automatically optimized meta descriptions.
Programmatic title elements.
Optimized headings at scale.
So what does this mean for the future of marketing, search rankings and website builds? And how can you get ahead of it?
A quick example: Meta Descriptions–Once forgotten, now easily created
For years, SEO has been a murky topic for business professionals and marketing directors across all industries. With ever-changing techniques and tactics, it was near impossible to keep up with tactics and techniques for ranking. Whether someone was hired to optimize a website, or someone in-house was working on search engine optimization, areas like keyword research, gaining backlinks, and offsite SEO were always the priority.
Details like meta descriptions, alt tags, and other on-page factors were easily forgotten or poorly executed. According to a recent study by ahrefs.com, 40.61% of pages have meta descriptions that truncate, meaning they were too long, poorly written, and less impactful in helping ranking a site. And in other cases, meta descriptions were simply left blank.
Much like the blurb on the back of a book, these elements might not seem like much, but they're often the deciding factor in whether someone picks up the book or puts it back on the shelf. They are details that matter, in the decision making process, and they are just one of the SEO ranking criteria AI can help you address, allowing you to DOO (Creative right?) more with your SEO initiatives.
The Devil's in the Details: AI and the Future SEO Optimization
AI is fantastic at crunching numbers and spotting patterns, but it's also brilliant at handling the nitty-gritty details of SEO. It can analyze and optimize meta descriptions, alt tags, and more, leaving no stone unturned in the quest for SEO perfection. But here's the kicker: it's not just about following the rules anymore. It's about getting creative and finding new ways to stand out from the crowd.
With AI taking care of the basics, we're free to explore uncharted territory. With tools to improve our productivity and automate the process of ranking higher, how will that free us up to create a better overall user experience? What if we focused less on beating the algorithm and more on delighting our visitors with great content?
Conclusion: The Future's Bright, The Future's AI augmented solutions
The takeaway from all this is clear: AI is not just the future, it's the present. It's here, and it's ready to revolutionize the way we approach SEO. With AI in our corner, there's no excuse for neglecting various factors that can impact your rankings. It's time to embrace the era of Detail-Oriented Optimization (DOO) and take your marketing plan to the next level.
Ready to take the next step? Schedule a free consultation with us, and we’ll complete a free assessment of your website. Together we'll evaluate your digital platforms, discuss the potential impact of a detail-oriented optimization approach, and explore how we can work together to help you navigate the future of SEO. Let's embrace the era of DOO and see where it takes us!
