LNB Farmington Documentary Video: A Case Study
LNB Bank, a regional bank in New York, aimed to expand into Farmington while preserving the history of the region. The goal was to build a new facility in the design of a traditional barn and restore the historic Hathaway home.
lNB Farmington Video Documentary Project Snapshot
Video Production Challenges Faced
The COVID-19 pandemic struck during the project, slowing construction and making scheduling of the video production more challenging.
Strategies Deployed
Despite the challenges posed by the pandemic, constant communication was key to completing the project and promoting the new location. Coordination with key stakeholders was critical, and high-quality visuals were saved and used in many different ways to help promote the expansion and preservation of history.
Assessing the Results of the Project
The LNB Farmington location successfully opened and today offers services to a growing number of local customers who are building and moving to the area. The branch stands proud on the corner, celebrating the history of the Hathaway family, and the video helped capture the hard work, dedication, and local vendors who played key roles in making the build happen.
Key Takeaways from the Project
The project highlighted the benefits of celebrating history and the importance of planning and coordination. It also demonstrated that even during a pandemic, technology and creative thinking can help achieve a quality production.
Overall, the LNB Farmington Documentary Video project showcases the importance of staying focused on your objectives, adapting to challenges as they arise, and utilizing effective communication and coordination to achieve success.
Interested in creating a video to celebrate your business, document a move, or improve your sales efforts? Contact us for a free consult, we’ll help you brainstorm new ideas and obtain pricing on a project to help promote your business.
