Marketing Advice for manufacturers: Decoding 6 Common SEO service offerings

Whether you're a manufacturer of precision instruments in Rochester, NY, a producer of high-tech components, or a creator of artisanal food products, if you’ve looked into hiring a marketing agency, you've likely encountered the highly confusing phenomenon that is “SEO jargon”.

SEO Jargon is easily identified by its reliance on buzzwords, acronyms, and phrases that sound impressive but often leave you more confused than enlightened. Faced with pressure to meet sales goals, and outrank competitors, the last thing you need is confusing, unclear answers.

But if your local marketing agency or consultant can’t easily explain what SEO it is, or how they go about optimizing your digital platforms how can you trust them? Furthermore, can you effectively work with them towards reaching your marketing goals?

Finding a Marketing agency you can trust

A trustworthy agency is transparent about their strategies, clear in their communication, and committed to your success. They don't hide behind jargon or make unrealistic promises. Instead, they work with you to understand your goals, explain their methods in understandable terms, and set realistic expectations.

That’s why we’ve put together this simple guide to deciphering SEO jargon. When the time comes to overhaul your search engine optimization strategy, you’ll have the knowledge you need to find an agency like ours to help you create an effective marketing strategy.

And now, without further ado…

1. The Grand Website Inspection

What They Said: "We'll give your website and SEO strategy a thorough once-over."

What They Should Have Said: "We'll conduct a meticulous analysis of your website's performance and existing SEO strategy, focusing on key metrics like organic traffic, bounce rate, and conversion rate. We'll leave no stone unturned in our quest to understand your site's current SEO standing."

2. The Keyword Gold Rush

What They Said: "We'll do some keyword research and identification."

What They Should Have Said: "We'll embark on a detailed keyword treasure hunt, assessing the relevance, search volume, and competition of potential keywords using the latest SEO tools. We'll uncover the keyword gold that's most valuable to your business."

3. The On-Page Optimization Makeover

What They Said: "We'll do some on-page optimization, including content, titles, and meta descriptions."

What They Should Have Said: "We'll give your content, titles, and meta descriptions a complete makeover, strategically incorporating relevant keywords while ensuring the content remains engaging and valuable for your users. It's not just about looking good—it's about resonating with your audience."

4. The Link Analysis Expedition

What They Said: "We'll do a bit of link analysis and look for opportunities."

What They Should Have Said: "We'll embark on a comprehensive link profile expedition, identifying opportunities for high-quality link building. We'll focus on internal, external, and backlinks from high-authority sites, ensuring your website is well-connected in the digital landscape."

5. The Local SEO Home Run

What They Said: "We'll do some local SEO."

What They Should Have Said: "We'll hit a home run with tailored local SEO strategies, optimizing your Google My Business listings, acquiring local citations, and generating local content. We'll make sure your business is a household name in Rochester, NY."

6. The Reporting, Evaluation, and GA4 Setup Trifecta

What They Said: "We'll do some reporting, evaluation, and set up Google Analytics 4 (GA4)."

What They Should Have Said: "We'll provide you with a trifecta of services: regular, comprehensive reporting on key SEO metrics, ongoing evaluation of your SEO strategy's effectiveness, and expert setup of Google Analytics 4. We'll use this data to inform strategy adjustments, ensuring your SEO efforts are always on point."

Conclusion

Decoding the jargon of SEO service descriptions is the first step to finding an agency that can deliver real, tangible results for your manufacturing business or any industry really. By demanding transparency, detailed strategies, and comprehensive reporting, you can ensure your SEO efforts are optimized for success in Rochester, NY and beyond.

So, let's cut through the fog together and set your business on the path towards search ranking results. Contact Archer ATR today for your free onsite SEO assessment. Our experts will analyze your page, giving you an idea of what your strengths are, and the opportunities you are missing out on.