Discover how strategic sponsorship management can elevate annual events like the Corn Hill Arts Festival. Learn about the unique approach of creating engaging entities within the event to appeal to untapped demographics, draw new sponsor interest, and evolve the festival as a whole. Explore the power of aligning sponsorships with community traditions and experiences that resonate with attendees.

Dive into the crucial aspect of strategic planning behind successful events, illustrated by the PGA Championship, and learn how Archer ATR's expertise can transform your next annual event into a triumph.

Discover how to stand out in the booming craft brewing and winemaking scene in Upstate New York. From strategic marketing to smart branding, learn from industry expert George Martone on how to brew success in Rochester, Buffalo, and the Finger Lakes.