Explore the power of referral marketing strategies and learn how to avoid over-relying on your personal network for leads. This article guides businesses on diversifying lead sources, implementing referral programs, and investing in marketing for sustainable growth.

Discover 11 free and effective ways to market your business in 2023. This comprehensive guide by Archer ATR provides actionable strategies for business owners.

Navigate the process of choosing a marketing agency in Rochester, NY, with professional advice from Archer ATR. From setting your goals to understanding an agency's services, get the inside scoop on finding the perfect partner.

Learn how to effectively utilize Facebook geofencing to target your audience with precision. Discover the potential of location-based marketing in a sector projected to reach $3.5 billion by 2031.

Explore the unique narratives of Hinny Hard Seltzer, Rootstock Cider and Spirits, and Special Touch Bakery, and learn how these brands leverage their stories to connect with their audience. Whether you're a wholesale food manufacturer, a wholesale bakery, or a craft beverage brand, Archer ATR provides strategic consulting and business solutions to help you tell your brand's story.

Explore how empathetic customer service can shape brand perception and drive revenue growth. This article delves into the importance of guidance and education in digital marketing, the role of customer service as a revenue driver, and how your team can embody your brand values. Learn how a 'parent-like' approach to customer service can enhance your brand and boost your bottom line.

Discover the differences between Client Spotlights and Case Studies, and learn how these powerful marketing tools can showcase your company's success and expertise in the food and beverage manufacturing and retail industries.

Learn from top-performing big brands and empower your small c-store or gas station with expertly designed loyalty programs and customer-centric strategies from Archer ATR—achieve remarkable results and stay competitive in the market.